Nufresh and ODD Flip Singapore’s ‘Chope’ Culture Into a Content-First Hygiene Campaign
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Nufresh, in partnership with boutique creative agency ODD, turned the nation’s iconic ‘chope’ behaviour into a bold, scroll-stopping on-ground activation. Over two days, tables at Maxwell and Amoy Food Centres were “chope-d” using Nufresh Food-Safe Wipes, disguised to look like typical tissue packets Singaporeans leave behind to save their seats. The twist? Each pack...
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