Blog

Nufresh and ODD Flip Singapore’s ‘Chope’ Culture Into a Content-First Hygiene Campaign

Catherine Siah 0 comments

Nufresh, in partnership with boutique creative agency ODD, turned the nation’s iconic ‘chope’ behaviour into a bold, scroll-stopping on-ground activation. Over two days, tables at Maxwell and Amoy Food Centres were “chope-d” using Nufresh Food-Safe Wipes, disguised to look like typical tissue packets Singaporeans leave behind to save their seats. The twist? Each pack...
View details

Freshness On The Go For Your Outdoor Expedition

Catherine Siah 0 comments

How do you keep on top of hygiene when you are in the great outdoors? It is a lot easier to stay clean at your own home simply because you have everything you need within reach, but it is challenging when you are at outdoor.
View details

Press Release: Nufresh Ultra Mini Wet Wipes

Catherine Siah 0 comments

Kleen-Pak launches its new Ultra Mini Wipes under Nufresh brand. Nufresh Ultra Mini Wipes are ideal for on-the-go cleaning. Our pleasantly scented Ultra Mini Wipes offer a neat solution to dealing with sticky fingers or minor spills. It provides a mild and refreshing feeling.
View details