Blog

Nufresh, in partnership with boutique creative agency ODD, turned the nation’s iconic ‘chope’ behaviour into a bold, scroll-stopping on-ground activation. Over two days, tables at Maxwell and Amoy Food Centres were “chope-d” using Nufresh Food-Safe Wipes, disguised to look like typical tissue packets Singaporeans leave behind to save their seats. The twist? Each pack...

How do you keep on top of hygiene when you are in the great outdoors? It is a lot easier to stay clean at your own home simply because you have everything you need within reach, but it is challenging when you are at outdoor.